Yoga is part of an enormous, and growing world
wellbeing market. In the US, over 36 million people
practise yoga and spend more than $16 million on
yoga classes, apparel, and products. Globally, the
wellness industry represents a $3.7 trillion market.
Meanwhile, more than 70% of Kenyans are under
age 30, and they face a national unemployment
rate of 40%. AYP is helping young people in Kenya
and in 15 other African countries to increase
their employability and tap into the economic
opportunities of the wellness industry.
“It’s really about opening the wellness market
in Africa and training young people in the slums
on how to enter this market,” says co-founder of
Africa Yoga Project, Paige Elenson. “The idea is
to train people for jobs that don’t exist already,
unlike traditional initiatives for addressing
Youths can join this program by earning a
scholarship to a 200hour yoga teacher training
program held annually. Scholarships are made
available by global participants who fundraise to
sponsor scholarship candidates. Upon completion

of this program, they are certified to teach yoga
and can join a 3-year academy program where
they continue to develop professional, personal
and leadership skills.
Our vision is to create opportunities for youths to
step into their greatness and become self-sustaining
leaders in their communities. Currently Africa Yoga
Project has trained more than 300 instructors who
provide more than 300 free yoga classes per week
in communities that wouldn’t typically have access
to wellbeing services, reaching more than 6,000
people per week.
Yoga means ‘Unity’, and in the current difficult
times we face, it is more important than ever to
create platforms for connection across cultures,
nations and backgrounds. Africa Yoga Project offers
programs for people from the all over the world to
share knowledge about wellbeing services, and in
turn, the visitors create connections half a world
away and develop a deeper understanding of
people different from themselves.
For more information about our global connection
programs, visit

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