PHB Ethical Beauty is a pioneering British family business with a revolutionary range of award winning ethical beauty products. We’re home to the world’s largest range of natural, vegan, cruelty free and halal certified beauty products. Our skin, hair and body care products are handmade in the UK and we DO NOT test on animals. We are also palm oil free!

Our range includes skin, hair and body care, organic and mineral cosmetics and male grooming products. Our products are so pure they make great natural remedies for sensitive skin and conditions such as eczema, psoriasis and acne!

Their journey started in 2010 when 20-year-old Rose Brown and partner John Tierney opened a cosmetics store in Birmingham, UK importing and selling beauty products. They quickly came to learn that many beauty products are made using cheap, toxic and animal derived ingredients.

They awoke to some of the madness in the beauty industry, high-end lipsticks made from pig fat and crushed insects, sensitive skin products made using petrochemicals and baby care products with carcinogens. So they searched for alternatives, fuelled by their customers’ demands for increasingly purer beauty products. They researched and tested countless brands but struggled to find one that encompassed all they wanted to offer. That’s when they decided to ‘be the change they wanted to see’ and create their own product range.

PHB Ethical Beauty was launched in the summer of 2012 after 2 years of research, testing and perfecting our product formulas. The first PHB Franchise store launched just 9 months later.